Wednesday, July 29, 2009

Ph.D. Thesis Writing

The process of researching, planning and preparing a thesis paper for a Ph.D. is probably one of the most compliacted academic assignments that you are likely to undertake in your educational life. The process of Ph.D. thesis writing is a great journey of despair and excitement which will definitely test your personal character to the very core.

Academic thesis writing for Ph.D. degree is not as easy as it sounds and at times can become a very lonely space that will leave you doubting your ability and your interest in what you are actually writing about. Nevertheless, finishing a thesis will also be one of the most satisfactory academic moments you can experience.

With this in mind it is absolutely essential that you give yourself the best possible chance of working through your Ph.D. thesis until its completion. This instructional article will talk about some of main considerations that you ought to make to reach the finish line.

The first and one of the most important considerations is planning of your Ph.D. thesis. If you do not start as you mean to go on and properly organize your work then you can expect to become incredibly frustrated by the slow and misorganized writing progress. I suggest that you develop good habits early by developing a simple filing system; this should be done both on the computer and in paper format.

You have to create and arrange folders to each chapter and sub-chapter of your Ph.D. thesis. Remember to make a regular back up of all essential computer files with your Ph.D. thesis chapters. You also have to plan any essential deadlines in your academic schedule so that you are not made to rush any thesis part of your Ph.D. thesis or PhD dissertation in university.

At the planning stage you also have to develop a thesis outline of the whole paper, so that you have a roadmap and a structured path to completing the project for your Ph.D. academic degree. At this stage you should construct thesis chapter headlines and also a brief description of what each chapter targets to address. This is especially helpful in assisting to break the whole thesis paper down so it feels far less daunting. You will finish the thesis project faster by completing smaller parts of it one at a time.

A crucial consideration of the PhD thesis is the style of the work. This is essential because you need to engage with your target audience correctly. So for instance if you are engaged in Ph.D. thesis writing on a scientific subject then you'd be expected to use the relevant scientific or technical language. Conversely, the use of slang language will make it more complicated for the reader to comprehense the meaning of your work. Undoubtedly your work needs to use the correct grammar and spelling.

As you approach the end of the Ph.D. thesis don't become distracted by the need to make the thesis look visually attractive. There are a lot of candidates in the past that have neglected the actual work by focusing only on creating fanciful cover sheets or improving diagrams. At the end of the day your success or otherwise failure will be decided by the words on the page and not by any other aspect-factor.

The final tip on writing a PhD thesis paper relates to completion of your project. As I have already stated Ph.D. thesis writing is an arduous and long academic task and no matter how much time you spend on writing your thesis there will always be something that you could brush up. My suggestion is not to become driven by perfectionism and instead aim to finaish the work strictly before the deadline set. Providing you have covered all of the major expectations for your Ph.D. thesis then you will be fine in succeeding.

If you are going to prepare your Ph.D. thesis paper, if you are looking for resources to get free assistance, you can easily browse the Internet and find a lot of different guidelines, tutorials and tips on how to write a good Ph.D. thesis. But if you have no time to make a PhD thesis, if you are worried with such questions: "Who can help write my Ph.D. thesis for money?", "Can I pay someone to do my Ph.D. thesis at an affordable cost?", "Which Ph.D. dissertation writing company is the best in providing original custom written theses for Ph.D. level?". We are here to give you a hand in writing Ph.D. theses at relatively low rates. If you don't know at which website you should purchase a unique Ph.D. thesis or dissertation - we will provide you with premium quality custom written papers.

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Charles Spencer Chapman Essay

Charles Spencer Chapman was born in Walworth, England on April 19, 1989. He was born into a poor English family and lived a very rough childhood. Both his parents worked in show business. Both of them were music hall artists, his father became very well known. Although, he always idolized his mother, especially when he would see her performances in the back stage area. By the time he was 10, his parents separated leaving Charlie and his brother Sydney to live with their mother. It was a hard time for Charlie, especially when his father died in 1901. Later his mother had a breakdown and was admitted to an asylum in 1903. With his mother gone Charlie and Sydney were forced into an orphanage. Since he sat back stage at his mother's shows, Charlie wanted to pursue a career in film. He persevered through his troubled childhood to fight for his dream.

Charlie Chaplin became one of the most important actors in the history of motion picture. He was sometimes called "the funniest man in the world." He was also called the most versatile in movies. Not only was an outstanding actor, he wrote and directed almost all of his films, and also wrote the music for all his sound pictures. He first began in films in 1903 when he played as a paperboy in Sherlock Holmes. His first glimpse of stardom came in 1914, when he first appeared as "the Tramp." Later in 1919, he formed the United Artist Film Corporation, with a few major actors of this time. He began shooting fewer films, but the films he did produce were longer and much more serious. He still created laughter, but he wanted to make the point that respectability and authority did little for the human soul. It was during this time that he produced some of his most famous films, "The Kid" and "Gold Rush", in which he portrayed the character of the tramp. In 1940, he played two characters in the film, "The Great Dictator." In the film, he played a humble Jewish barber and a tyrant based on the famous dictator, Adolf Hitler. The tragic movie had been long waited for and was a step back from his normal nonsense comedy pictures. People left with mixed emotions, some fans even wondered how he got away without a lynching. He was criticized for many of his films and lifestyle, and was accused of supporting communism. He and his family later moved to Switzerland, after being banned from the United States. He continued directing films into the 1950's, 60's, and 70's. He returned to the United States in 1972, to participate in ceremonies in New York and Los Angelas, in his name. He received an honorary Oscar at the Academy Awards. On Christmas Day in 1977 Charlie Chaplin died at the age of 87.

Tuesday, July 28, 2009

Custom Personal Statement

What is a personal statement? A personal statement essay, or statement of pupose, is a short and focused paper about someone's research goals or career, and is very often required for applicants to professional schools, graduate schools, colleges and universities.

Writing a personal statement is very popular among college and university students. But to write a good personal statement paper you should possess great essay writing skills. Not every student has perfect skills and abilities in writing excellent personal statements. Indeed, personal statement writing requires a lot of patience, analytical skills and persistence, of course, to complete your personal statement with excellence.

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Communication Research Paper

Communication is a complex process that can be viewed in many ways.” (Trenholm 17). We use models to help us understand the process of communication in order to interpret and analyze certain situations. These models help to arrange our thoughts, investigate the situation at hand, and find ways to improve our communication. Both the psychological model and the pragmatic model exemplify good communication and establish development in many interactions among people. Models become useful in order for analysis, when a problematic interaction occurs that may cause the persons involved, misunderstanding, frustration, and or conflict.

Many disagreements and arguments commonly arise between two people living together, such as roommates in college. I have personally experienced a problematic difference with my roommate, Sarah, this year concerning the purchasing of food among other necessities that has caused me much frustration. Every week I find it necessary to purchase food and water. I seem to be the one to go out to the grocery store to purchase the food that is needed for both Sarah and me. Last week, slightly irritated, I kindly asked Sarah what it was she needed to satisfy her for the week. She handed me a list of several items that she wished me to get for her. I took her list, collaborated it with mine, and headed to the grocery store to buy what we both wanted. Everything listed I happily bought, knowing full well that I would be reimbursed. When I returned, I showed Sarah what I had bought and informed her what she owed me. She told me that the next time she would go to the grocery store, purchase what we needed, and we would be equal. I hesitated for a couple of seconds, but then agreed. I trusted that the next time we needed anything I could rely on her to buy the items that we desired not having to worry about paying her back.

By Friday, we seemed to have run out of bottled water and food. For the first time, she offered to go to the grocery store. I made a list of the things we needed and she assured me she would return with them just like I returned with what she wanted. Sadly, however, when Sarah returned, she came in with only a six-pack of Diet Coke and a six-pack of bottled water. She left a note on my bed explaining to me that I owed her half of what she paid for the drinks. None of the items I had listed she bought. Aggravated, I grabbed my bike and pedaled as fast as possible to the grocery store to obtain the things I listed for her to buy originally. When I came back, I angrily stored my food away on the shelf and in the refrigerator, and refused to speak to her the rest of the evening.
Ending an interaction in an irrational manor is not healthy and does not exude good communication. Using the psychological model and the pragmatic model, I can better understand a more effective way to interact with my roommate and solve the problem more maturely. The psychological model is, “a process whereby two or more individuals exchange meanings through the transmission and reception of communication stimuli.” (Trenholm 25). As projected by this model, “an individual is a sender or a receiver who encodes and decodes meanings.” (Trenholm 25). According to the pragmatic model, “communication consists of a system of interlocking, interdependent behaviors that become patterned over time.” (Trenholm 32).

“ Communication is most successful when individuals are of the same mind-when the meanings they assign to messages are similar or identical.” (Trenholm 26). Examining the interaction through the psychological model, I can first discuss both Sarah’s mindset and mine. I believed that it was logical and fair that if I went to the grocery store and purchased items that were needed, Sarah would either reimburse me with exactly half of what I paid or the next time things were needed, she would be the one to pay. On the other hand, Sarah figured if I bought items for us to enjoy out of the goodness of my heart, however, when she purchased food or drinks, it was her understanding that I would pay her half of what she had paid. I encoded my message to Sarah to buy the food I wanted for the week, if she wasn’t going to pay me back for the last set of groceries. This message traveled along a channel until it reached Sarah. It was up to her to decode my message and reply accordingly. Unfortunately, Sarah did not. She chose to take my list of groceries and only buy what she wanted for the week. She encoded to me that she wanted me to pay her back half of what she paid for the drinks she bought. I decoded the message and became very furious with her and decided to ignore her for the rest of the evening. Our communication was clearly unsuccessful because the meaning intended by me differed from that of Sarah’s. Our mental sets were so far apart that there was no shared feelings or thoughts.

The psychological model shows ways that both the sender and receiver can improve communication. It suggests that a sender should try to see things from the receivers’ point of view. It also explains that the sender should make themselves clear when decoding a message to receivers. In my interaction with my roommate, I could have sat down with her and together created some ground rules for the purchasing of food. We could have then made an agreement and signed a piece of paper to make sure that we both fully understood each other and what each other wanted. The receiver too can improve their communication by listening more carefully to the sender and ask questions if necessary to check their understanding. In this case, Sarah could have listened better to what I was asking of her and asked questions if she was confused. With these ways of improvement I would have found myself less aggravated and more satisfied.

“To understand communication, you need to understand the moves people use as they work out their relationship to one another.” (Trenholm 32). It is seen through the pragmatic model that the focus is on the action, what the sender and receiver are actually doing in response to each other’s messages. Sarah handed me a list of items she wanted. I understood that if I bought groceries, upon my return I would be paid back. Instead, Sarah offered to purchase the next set of groceries the following week instead of paying me back. I agreed. I handed Sarah a list of the things I wanted. I understood that she would return with what I requested her to buy. Sarah then went to the store and came back with only drinks, none of which I had wanted. She left me a note asking for money. It was clear to me that she obviously didn’t understand me and for that matter I certainly did not understand her. I then angrily went to the store, purchased what I wanted and ignored Sarah that evening. Every move each of us made affected each other’s actions. The end result of the interaction was upset.

Just like the psychological model has ways of improving communication, so does the pragmatic model. According to the pragmatic model, “the best way to understand and improve communication is to describe the forms or patterns that the communication takes.” (Trenholm 34). Taking a look at the communication patterns in my interaction with Sarah, I can conclude that our responses to one another were ineffective and intensified the problem. Both Sarah and I could have played the communication game better by working out a more effective set of moves that would make us both happy. Instead of focusing on each other’s personalities, the focus should have been on the actions that took place during the interaction. Sarah and I could have sat down and talked about each other’s understanding of the purchasing of food for our dorm and talked about what actions frustrated us. This kind of problem solving would also result in a happier ending, with both of us understanding one another.

While the psychological model deals with mental sets, encoding and decoding messages, and the noise level, the pragmatic model is concerned with what actions took place to cause the person’s involved upset and frustration. Although each has different focuses, both of these models share a common goal of improving communication. They both suggest understanding each other’s messages and figuring out ways to satisfy both persons involved. The psychological model and the pragmatic model both propose strong and useful ways of analyzing and improving interactions, but with this particular interaction, the psychological model does a better job of examining this problem and making improvements more successfully.

The interaction between Sarah and I can best be examined through the psychological model because it analyzed and improved our situation more thoroughly than the pragmatic model did. I thought it was best to purchase food and drinks if I was going to be paid back or promised free of charge on the next set of groceries. Sarah thought she wasn’t obligated to pay me back for groceries and then, charge me half of what she paid for the drinks. Although our messages back and forth seemed to be understood, they were not. We had different mindsets and our messages were perceived by one another differently. The psychological model helps to better understand the messages being sent and received. This model says that by understanding mindsets and messages clearly, one can improve communication. If Sarah and I had a better understanding of each other’s needs and wants and had come to an agreement on the purchasing of groceries, we possibly could have avoided this problematic interaction.

Though the psychological model is the most popular view of communication, it poses some problems. According to Trenholm, the psychological model ignores the social context in which communication occurs, it treats messages as if they were physical objects, and the only way for good communication to occur is if people can agree on ideas eventually. With all models, error is likely to occur and may cause malfunction in certain interactions, however, this model systematically helped me to improve my communication with my roommate by understanding her thoughts and massages. In the future, I plan on using the psychological model if I ever am faced with a problematic interaction that deals with the misunderstanding of messages, in order to demonstrate good communication.

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Nonverbal Communication Essay

The definition of nonverbal communication can be as short or as elaborate and specific as one wants to make it. In general – the nonverbal communication describes any and all communication that occurs outside the realm of written or spoken words and is expressed by generation of either intentional or subconscious cues and their recognition. Commonly, nonverbal communication is divided into subcategories describing individual areas that transmit communication cues. These areas, among others, include kinesics, paralanguage, proxemics, haptics, oculesics, and physical appearance. Understanding and effective application of nonverbal communication skills is becoming increasingly important in the modern world of business for various reasons. The number of studies suggests that nonverbal cues have a significant effect on sales by creating a filter through which the following information is perceived (Leigh 1). Managers must also be efficient not only in understanding the dynamics of nonverbal communication by their employees, but also in determining how customers interpret the employees nonverbal cues (Sundram 2).

Types of Nonverbal Communication
The purpose of this report is to examine the significance of the nonverbal communication in the business setting. The topics discussed include: types of nonverbal communication, the importance of recognition and use of nonverbal communication elements, potential problems with nonverbal communication and solutions for effective nonverbal communication.

Kinesics, meaning - body movements, represents one of the largest areas of “ “leakage” – signals that escape from a deceptive interviewee despite his or her attempts at control.” (Waltman 1). One must realize, however, that “leakage” is not limited to interview subjects, but is natural human behavior (Waltman 1). In turn, torso movements, gestures and facial expressions are commonly viewed as the most important areas of kinesics in terms of generation of nonverbal cues that, when combined with other cues as well as context, suggest a meaning to what is being communicated (Sunduram 4). Ray L. Birdwhistell, in his research, also stresses that kinesic communication must be viewed in terms of “contextual meaning” (Jolly 6). Additional benefit of using “contextual meaning” in interpretation of nonverbal cues is realized when trying to read a skilled communicator (Jolly 6). Experienced presenters can control their facial expressions and eye contact to reduce or, perhaps, prevent altogether the amount of leakage (Waltman 3). Therefore, by analyzing the context as well as the separate cues, one is more likely to perceive the true picture. William Nolen, in his advice to the auditors, suggests that based on previous studies “synchronization of kinesic cues, such as rhythmic hand gesturing and head nods, heightens the perception of credibility. Synchronous displays are perceived as more competent, composed, trustworthy, extroverted, and sociable than dissynchronous displays” (Nollen 2-3).

In addition to general kinesics, oculesics – eye movement and behavior, is widely considered to be “single most powerful and persuasive way to gain attention and win approval” (Raudsepp 3). The behavior of a person’s eyes can either strengthen what is being communicated verbally, or diminish the importance or credibility of the subject. In American culture, a direct eye contact translates into confidence, competence and honesty (Raudsepp 3). On the contrary, in other cultures a direct eye contact with superiors may be considered as daring or disrespectful. Such cultural nuances are incredibly important in the modern global business environment, where many cultures, traditions and customs often existing side by side. Another important factors influencing eye contact are – relative heights of the people involved in the interaction and the distance between the individuals. The height gives the taller person a benefit of position of control or power and requires the shorter person to maintain eye contact because of the lack of power over the interaction. The proximity of interacting parties also tends to enhance the importance and intensity of the eye behavior simply because one is more aware of eye contact at closer range (Abrams 1).

Study of space as a part of nonverbal communication - referred to as proxemics – further analyses physical and psychological space between individuals in the interaction (Abrams 2). Proxemics could be divided into the elements of territory and personal space. Territory refers to the general area in which the interaction occurs, while personal space is just that – a space immediately around a person. (Nolen 5) One of the most important elements of proxemics is the study of haptics or – in more conventional terms - touch. According to various researches, touch “enhances one’s interpersonal involvement, positive affect, social attachment, intimacy, and overall liking” (Sundaram 7). “The persuasive power of touch is further evident in the findings of Patterson et al. (1968) stating that people tend to associate positive characteristics with the individual who touched them” (Sundaram 7). In case of proxemics, the “leakage cues” may or may not be obvious (Waltman 3). In a non-familiar business setting a person cannot do much to change the territory, however, smaller actions, such as shifting a chair or placing a briefcase on his or her lap, can suggest the true feeling or intentions of that person (Waltman 3).

Yet another important aspect of nonverbal communication is voice. Vocal characteristics of one’s speech – the paralanguage – that include volume, rate, pitch and pronunciation are one of the most crucial factors in contributing or reducing the speaker’s credibility. One of the most popular beliefs, which has been confirmed by various studies in communication, suggests that a loud, strong voice transmits confidence (Fatt 2). Combinations of various elements of the paralanguage are attributed to different styles of speech, and, thus, provoke different feelings and perceptions in listeners. According to one of the studies, the conversation style, which includes slower rate, lower pitch and volume and less inflection, presented the speaker as being trustworthy, pleasant and friendly. In the same study the public speaking style, which includes higher pitch, vocal intensity and inflection, was said to portray dominance, dynamism and competence (Sundaram 6).

The last aspect of nonverbal communication discussed in this research is physical appearance. Although, in the greater sense, attractiveness describes characteristics that go beyond the physical appearance alone (Gabbot 4), physically attractive people are perceived as “more persuasive (Chaiken, 1979), successful in changing attitudes (Kahle and Homer, 1985), and are perceived to be warmer, more poised, and more socially skilled than less attractive people (Chaiken, 1979)” (Sundaram 8). The way one dresses is also an important element of physical appearance as a source of nonverbal cues, in big part because a person has much more control over his or her clothes, as opposed to the features of the face or the body size. In the recent decade the business world in US has seen various degrees of acceptance of the business casual dress code either as an alternative or as an addition to the traditional business attire (McPherson 1-2).

The Importance of Recognition and Use of Nonverbal Communication Elements
Importance of effective recognition of the nonverbal cues is difficult to overestimate. According to popular scholarly beliefs, between 60 and 93 percent of the meaning in the interaction may be generated by the nonverbal aspects of communication (Leigh 2). Some break it down even further stating that “people respond to body language 55 percent of the time, tone of voice 38 percent of the time, and actual words a mere 7 percent” (Arthur 2). As business organizations and interactions become more and more complex, the room for error diminishes greatly and the difficulty of obtaining and maintaining the competitive edge become increasingly important. Areas of sales, consulting, auditing, investment banking and many others where primary business revolves around client interaction, information acquisition and analysis, and persuading individuals are the ones that must be extremely effective in nonverbal communication. For example, a sale manager communicating with a new client over the telephone can benefit from skillful utilization of paralanguage, because the initial call creates a base on which the future interaction and is built (Leigh 1). In the service industry, the recognition and acceptance of nonverbal communication can too benefit the employees as well as the business process in general. Customer satisfaction depends on more than just adequate execution of the service, it also includes the nonverbal context of what is being done or said. Managers who realize the significance of the nonverbal aspect of communication and effects it has on the success of the business interaction will be able to seek out individuals with better developed nonverbal communication skills and integrate them in the optimal position of the business process (Gabbot 9).

Potential Problems with Nonverbal Communication
In addition to the benefits of nonverbal communication, some problems exist as well. As the research suggests, little correlation exists between one’s self-rated accuracy of decoding of the nonverbal cues and the actual performance (DePaulo 239). Some individuals also tend to concentrate more on their strongest areas of nonverbal communication while neglecting the other aspects. As in the example presented by Diane Arthur, the kinesic cues, contradictory to other verbal and nonverbal behavior, significantly undermined the credibility and effectiveness of the presenter (Arthur 2). Another problem area within the realm of nonverbal communication is the ambiguity of generated and transmitted cues. Since the appropriate meaning and interpretation of nonverbal cues are highly contextual in nature, the same gestures, facial expressions or posture can and do mean different things in different interaction environment and settings. Often, perceivers tend to venture farther than available context allows and interpret the signals according to their mental map, or to put it in other word - their previous knowledge, experience, stereotypes and others perceptual filters. Problem is further escalated due to the natural tendency of humans to be overly confident of the purely subjective judgments reached according personally-relevant information (Druckman 178). This idea develops into yet another obstacle in the interpretation of body language. Differences in cultural backgrounds of those involved in the interaction may interfere with correct decoding the encoded message. Most common cultural differences would probably be in kinesics. For example, a nod in the United States, as well as in many other cultures, signifies understanding or agreement. However, in the Middle East, a single nod represents disagreement or rejection (Arthur 2). Similarly, other commonly used gestures or other aspects of nonverbal communication may have completely different meanings in various cultures. With this said, one must realize that the term culture does not refer to the various ethnic and geographical groups exclusively. Culture can describe anything from sex to interorganizational culture. Therefore, in order to correctly decode the nonverbal cues one must not only analyze the ones that are relative to the context of what is being communicated, but also to attempt to interpret them in light of the decoder’s cultural background. The task of understanding nonverbal cues clearly is extremely complex and misunderstandings are common.

Solutions for Effective Nonverbal Communication
At least partial solutions to the problems of nonverbal communication can and should be implemented in the business organizations of today through training, analysis and practice. Managers, as the trained professionals and business leaders are responsible for the training and, partially, for analysis aspects of the solution. In addition, each individual is responsible for continuing analysis and practice of his or her nonverbal skills. The managers can aid the employees and coworkers by explaining and ensuring that the employees understand the significance of nonverbal side of communication process. Initially training seminars or classes should be offered to everybody and later readily available for anyone who needs them. Constant feedback is also crucial to ensure continuous learning and analysis process (Sundaram 12). William Nolen cites examples of George Patton and Richard Nixon practicing their facial expressions in order to appear more determined or trustworthy. They realized the importance of nonverbal communication in portraying the desired image. Not unlike U.S. General and U.S. President, today’s business people must portray a number of images depending on the situation and their field (Nolen 1). Therefore, one must not only understand the importance of nonverbal communication and be able to recognize them, but also to be continuously improving one’s own nonverbal behavior.

Conclusion
From the information presented, the importance of the nonverbal communication in modern business is obvious. The fact that a great number of successful CEOs, auditors and sales people refer to psychology of human behavior as one of the most useful non-business skill they posses demonstrates the vitality of using such skill appropriately and effectively. Employees empowered by this analytical tool are more likely to accomplish better results, avoid unnecessary confusion which may result in delays, sell the product or close an important deal simply because they are one step ahead of the game. Companies as a whole can create a corporate structure that conforms to the company’s business model and promotes it via the employees into the markets. Although, some aspects of the nonverbal communication still lack sufficient empirical research to be interpreted conclusively, its benefits obviously can and should be utilized as much as possible on various levels of modern business environment. It could be as beneficial on the micro level – the individual’s self analysis and continuous improvement of his hand gestures during presentations – for example, as it could be on the greater scale, perhaps – the development of corporate image through the marketing campaign.
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Sunday, July 26, 2009

Master's Essay Writing

Are you going to obtain a Master’s degree in your university? Have you got any problems in writing essays for your Master’s degree? Do you need someone to help write your Master’s essay paper? There are a lot of different solutions for you.

One of the most popular things is reading free guidelines and articles on how to write good Master’s essays, how to choose the most impressive topic, outline, thesis statement or structure for your paper. Actually, such free helpers can assist students partly only providing them with basic tips and instructions for Master’s essay writing.

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Marketing Orientation Research Paper

Market orientation is an organisation's disposition to provide superior value to its customers continuously (Slater and Narver, citied in Han, Kim and Srivastava 1998). Kohli and Jaworski as cited by Avlonitis and Gounaris (1999) suggested that the market orientation framework consists of three components, intelligence gathering, intelligence dissemination and responsiveness. They also proposed that this framework is influenced by a number of antecedent variables, such as top management involvement and interdepartmental conflict, is moderated by environmental variables including market turbulence, and is manifested in a number of outcomes, for example, esprit-de-corps and company performance (Ngai and Ellis 1998). Noble, Sinha and Kumar (2002) states that there is support that by striving to achieve market orientation will have a positive effect on organisational performance.

Intelligence gathering is the first step in the market orientation framework. The major type of information acquired is on customers’ needs and preferences. Although intelligence gathering pertains to these customer needs and preferences, the process also includes an analysis of how these may be affected by factors such as government regulations, technology, competitors and other environmental factors (Deshpande 1999). This is so organisations can understand how their products cater for and satisfy customer needs and wants better (Avlonitis and Gounaris 1999).

Effectively responding to a market need requires the participation of the organisation as a whole from research and development, manufacturing, purchasing right through to the sales and marketing departments. For the organisations to adapt to these needs the intelligence gathered from the previous process needs to be communicated, disseminated and sold to relevant departments and individuals (Deshpande 1999). By disseminating the information it will familiarise and mobilise the organisation towards the objectives and goals required to provide customer value and satisfaction (Avlonitis and Gounaris 1999).

Responsiveness takes the form of selecting target markets, designing and offering products and services for catering to their current and anticipated needs, and producing, distributing, and promoting the products in a manner that elicits favourable end-customer response (Deshpande 1999). It is also adjusting products towards market needs and wants, rather than according to the organisations beliefs and perceptions (Avlonitis and Gounaris 1999).

However, there are antecedent variables that can enhance or impede the implementation of the framework towards market orientation. Avlonitis and Gournaris refer to the Top Management Team (TMT) as an important influencing factor. The reason why the TMT are important is that they are the ones that must ensure that the structure is in place so that the organisation can effectively implement the new strategies to gain market effectiveness. The factors that make them influential is how likely are they to encourage employees to successfully implement these strategies, share market intelligence and be responsive to market needs (Deshpande 1999). It could be said that the greater the encouragement and acceptance of the TMT, the greater the market intelligence generation the intelligence dissemination and the overall responsiveness to market change. Another important factor to consider is that responding to market needs often calls for change within the organisation is some form or another. Change of any kind has elements of risk, how big a risk is determined by the nature and size of the change. For that reason the greater the risk aversion of the TMT, the lower the market intelligence generation, intelligence dissemination and the responsiveness of the organisation.

Deshpande (1999) refers to departmental dynamics. This refers to the formal and informal interactions and relationships among the organisations departments. An important aspect of departmental dynamics is conflicts, this usually arising from departments having incompatible objectives. The greater the interdepartmental conflict, the lower the market intelligence dissemination and the responsiveness of the organisation. Deshpande (1999) also alludes to interdepartmental connectedness. This refers to the degree of direct formal and informal contact among employees across departments. The greater interdepartmental connectedness is, the greater the market intelligence dissemination and the responsiveness of the organisation. On a more structural level Matsuno, Mentzer and Ozsomer (2002) talk about the organisations centralisation and formalisation. Centralisation refers to the amount of responsibility and authority delegated throughout an organisation and the extent of participation by organisational members in decision-making. Formalisation is defined as the emphasis placed within the organisation on following specific rules and procedures. The greater the formalisation of an organisation, the less it will tend to generate, disseminate, and plan a response to market information but the more effective its response implementation. The greater the centralisation of an organisation, the less it will tend to generate, disseminate, and plan a response to market information but the more effective its response implementation Deshpande (1999).

Han, Kim and Srivastava (1998) refer to environmental factors that can effect customer satisfaction. Environmental factors refer to competitive intensity, market turbulence and technological turbulence. These environmental factors help organisations to produce products and services that provide value for customers. Competitive advantage comes from the ability to shape buyer perceptions, preferences, and decision making, in which technology and innovation are critical factors. Technical innovation and knowledge management also contributes to customer satisfaction.

The greater the market orientation, the greater the esprit de corps and organizational commitment of employees. Many executives noted that a market orientation provides a number of psychological and social benefits to employees. In addition, a market orientation leads to a sense of pride in belonging to an organization in which all departments and individuals work toward the common goal of serving customers. These matters result in employees sharing a feeling of worthwhile contribution and stronger feelings of job satisfaction and commitment to the organization

A market orientation is likely to lead to improved performance because it is the organizational culture and climate that most effectively encourages the behaviors necessary for the creation of superior value for buyers and, therefore, continuous superior profit for the business.
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